Why You Should Include Video in Your Marketing Strategy (and How to Do It For FREE)

Video Marketing Strategy

Over the last few years, video marketing has increasingly grown more popular. This is because, as visual creatures, humans find video to be more memorable and engaging. As a result, video has become more popular than other forms of advertising. According to HubSpot, Video marketing is “using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.”

Thanks to smartphones and social media, it is easier than ever to promote marketing tactics through visual storytelling. A marketing video can be distributed across many online platforms including, Facebook, Instagram, YouTube, Twitter, Snapchat, and more. Social media platforms make it easier than ever to share and promote your videos; this is because social media is where people engage with others and have the ability to like, comment, and share your content with others. Video marketing will significantly increase conversion and exposure by providing viewers with a unique experience that captures and holds their attention while delivering your intended message. According to Insivia, “Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.”

Video content provides more online visibility, brand awareness, improved SEO, and increased conversion and sales rates. Do you want to know the best part about video marketing? Video marketing can be as cheap or expensive as you want it to be. That’s right; videos can provide FREE marketing. You heard that right! How, you ask? Well, Video marketing doesn’t always include a large, expensive production. There are many online companies like, Animoto, Ripl, and Biteable, that provide easy to use platforms to create professional branded videos with photos and video clips in just minutes. These online video creators can be utilized by a company to generate a video message that can then be shared for FREE on some of the most effective channels such as, social media platforms. These free videos can also be maximized by creating an online paid campaign to gain exposure to customers outside of your network. If you are looking to go a more expensive route, you can hire a videographer to make a video to express your message and you can distribute your video through paid channels such as Google Ads or Facebook for Business. Whichever route you choose, just make sure it includes video!

Check out the video below promoting American Caribbean Real Estate‘s services. The video is captivating and interesting all while informing you about the services they have to offer!