Analytics, Branding, & Digital Marketing Projects
Business doesn't stand still. It's an ever-changing landscape, with the rapid evolution of digital and mobile technologies and increasingly sophisticated consumers. I specialize in three key strategic areas that are essential in today's business environment: Digital Marketing, Brand Development, and Marketing Analytics. Check out some of my projects below.
Project Details
Project:
EXPERT INSIGHT- BRAND MARKETING: WHY A DIGITAL-FIRST APPROACH IS ESSENTIAL
Category:
Brand Marketing Article
Duration:
1 Week
BRAND MARKETING: A DIGITAL-FIRST APPROACH
Expert Insight: Technology is changing marketing at a staggering rate. A digital-first approach is essential for any company or business looking to stay ahead of the competition and grow in today’s modern digital world. I asked six experts about their opinions, and here is what they had to say.
Project Details
Project:
EMAIL MARKETING A/B STRATEGY
Category:
Email Marketing
Duration:
1 WEEK
EMAIL MARKETING A/B STRATEGY
I conducted an A/B Test on an email campaign to determine if one subject line would draw in and attract more readers to open my email than the other.
Project Details
Project:
GOOGLE SEARCH CAMPAIGN
Category:
Google Search – Analytics
Duration:
3 Weeks
GOOGLE SEARCH CAMPAIGN
I conducted a Google Search A/B test campaign during Covid-19, as a result of same, the ads did not perform as well as expected due to the timeframe. For my search campaign, I ran two ads under one ad group. I chose to run my A/B test by running two ads, both with a slightly different title. All other qualities remained the same, such as dates run, budget per day, campaign goal and type, the audience targeted, the bid strategy, and the ad keywords. The networks I targeted were search networks and display networks.
Project Details
Project:
GOOGLE DISPLAY AD REPORT
Category:
Google Ads
Duration:
1 MONTH
GOOGLE DISPLAY AD
The goal of this project was to launch an effective google display ad to increase website traffic using an integrated communication strategy as the foundation to develop a communication piece for a Google Display Ad.
Project Details
Client:
COPY TEST
Category:
Marketing Research – Graduate School Project
Duration:
1 month
COPY TEST
This commercial real estate team was looking to update and enhance their digital marketing by creating a digital presence.
Project Details
Project:
MATECUMBE MACHINERY BRAND STRATEGY PLAN
Category:
Brand Strategy
Duration:
1 MONTH & 2 WEEKS
BRAND STRATEGY PLAN
Considering the overall business strategy, this presentation recommends a brand management strategy for Matecumbe Machinery for the systematic development of brand alignment with a business strategy. This is a detailed and well thought out strategy plan to promote Matecumbe Machinery within its target market, drive brand awareness by 60% in its target markets, increase customer acquisition by 25%, and increase customer retention by 50%.
