Let's Talk Social Media Strategy & Goal Setting
A social media strategy is more than designing and scheduling content to post to your social media accounts.
Social media must be approached strategically, with a systematic approach of what goals and objectives are relevant, how to measure your efforts, and optimizing your efforts after analyzing your data. After you decide what you want to accomplish, it is important to set goals, objectives, and key performance indicators (KPI’s). These steps are essential as you want to ensure that your goals are measurable. Having measurable goals will make all the difference in whether your strategy is effective or not. Your KPIs will provide you with the necessary information to keep track of your strategy’s performance and will demonstrate that your strategy is contributing to your companies bottom line.
Let's Talk About Goals
When crafting the goals for your social media strategy, it is essential to cultivate SMART goals. A SMART goal is a goal that is Specific, Measurable, Achievable, Relevant, and Time-bound. SMART goals set your strategy up for success, provide you with a sense of direction, and allows for organization in your strategy. This technique will result in the achievement of clear statements that describe your desired outcome and will hold you accountable.
Let's Talk Metrics
Now that you have set your SMART goals, it is crucial to determine your key performance indicators (KPI’s). The KPI’s you choose to utilize to measure your goals will vary by the social media platform. However, there are many KPI’s you can use, such as, measuring the number of comments your posts receive, the number of brand mentions or times you were tagged, how many followers you lose or gain, how many times your post was shared and more. It is crucial to identify the metrics you plan to track and assign them to your goals because they will help you measure the performance and success of your strategy. Additionally, you can optimize, refine, and adapt your strategy based on the performance insights from tracking these assigned metrics. It is important to note that most users think a social media strategy is successful based on the number of likes, comments, shares, and followers an account receives, but this is not always the case. Metrics can be used to calculate the return on investment (ROI) to ensure that your strategy is not only effective but also cost-efficient.
Goal setting is an integral part of creating a successful social media strategy. Setting SMART goals is what sets social media marketers apart from any other social media users. Now that you know how to set SMART goals and how to measure them, you are on your way to creating a successful social media marketing strategy. Struggling? Contact us for a consultation so we can help you with your social media marketing!