Finding Your Online Voice Through Storytelling!
Storytelling is the process of conveying facts and narratives to communicate to your audience. It is a strategy used by brands to form an emotional connection with their target audience with an overall goal of enhancing brand loyalty and customer retention. According to Seth Godin, “Marketing is no longer about the stuff you make, but about the stories, you tell.”
Storytelling plays a HUGE role in marketing; it builds authentic relationships between brands and consumers by developing a strong brand presence that represents the company’s core values, personality, and vision. What does your brand stand for, and how can you communicate that to your audience?
Now more than ever is the time to tell your brand’s story on social media. This is because brand storytelling through social media influences people to invest in your brand’s narrative, follow your social accounts, and engage with your content. If you’re looking to develop a deeper connection with your audience, utilizing social media platforms to tell your story is definitely the way to go!
Marketing is about more than promoting the products and services your company provides; it’s about telling your story to engage with consumers and inform them about your company, products/services, and what differentiates you from your competition. If the content you are putting out into the world through social media is boring, you won’t generate the social media following you were hoping for.
So, how do we fix this?
TELL YOUR STORY! Does your company have a compelling history that will interest people? Make it known. Do you help people? Tell us! What do you believe in? Make your audience believe in it too!
Create a community through storytelling. Empathize with your customers, build a solid foundation that empowers your audience and relates to them! Resonate with your customers through social media by creating content that is interesting, exciting, and informative. Ultimately, you are looking to engage, increase follows, likes, shares, and clicks, right? So, think about your story, contemplate how your story will connect with your audience, and make them connect with your brand!
Share static imagery and video content on Instagram, Facebook, Twitter, Youtube, etc. to inform and teach your audience about your products and services. Tell them about new product launches. Share behind the scene content. Keep them on the edge of their seat. Engage with them. These are all great ways to build your brand’s image and engage with your audience. So, get out there and SHARE YOUR STORY! You won’t regret it, I promise!