Digital Demand Generation Tools: Marketing for the future

Demand Generation is the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. In other words, demand generation is any marketing activity that creates awareness for your product, your brand, your company, and your industry.

In recent years, the power of social media has adapted, and social media marketing is HUGE right now, and for a good reason. But you don’t need me to tell you that, because you see it for yourself on a daily basis. As a result, new online social media marketing tools and strategies are emerging, and these digital tools are changing the way we attract consumer’s attention to our brands. As marketers, our primary goal is to identify potential prospects based on their behaviors and convert them to customers by providing prospects with the right information at the right time. To do this, we establish systems to reach customers digitally and attract their attention. We also use these data-driven strategies to generate excitement and re-engage existing customers. It’s a way to establish a means of opportunity for your prospective customers to choose your brand over your competition.

Demand generation is more than just a branding technique; it’s a process of creating digital touchpoints, or messages from your brand to your target market to generate engagement from prospective customers. The goal of demand generation is to build relationships with potential prospects with the intention of converting them into long term customers. What’s the best way to develop and nurture relationship? Yep! You guessed it online! Marketers can build long-lasting customer relationships in many ways, including:

•           Email Marketing
•           Websites
•           Social Media- LinkedIn, Facebook, Instagram, Twitter, YouTube
•           Webinars
•           Events
•           Content syndication
•           Public Relations
•           Traditional Marketing
•           And more

Digital tools for successful demand generation include:

–          Marketing automation tools:

1.       HubSpot Marketing Automation

2.       Ontraport

3.        Active Campaign

–          Customer Relationship Management programs:

1.       SalesForce Customer Relationship Manager

2.       PipeDrive Customer Relationship Manager

3.       HubSpot Customer Relationship Manager

–          Social Media Platforms:

1.       Facebook

2.       LinkedIn

3.       Instagram 

Tactics for Demand Generation:

Demand generation takes time and requires many marketing efforts that include:

•         Content marketing
•           Inbound and outbound marketing
•          Social media marketing
•           Search Engine Optimization (SEO)
•           Blogging
•          Email Marketing
•           Newsletters
•           Events
•           Public Relations
•          Online interaction
•           Traditional Marketing

Spreading out your marketing efforts across many channels is the best way to produce an effective demand generation program. Doing this will maximize your marketing efforts and assist your brand in capitalizing on the generated attention. Demand generation tactics add real value to your brand and product and entice customers to pick your brand over your competition by targeting relevant audiences and aligning your marketing efforts with prospects in the marketing for your products/services. Be sure to analyze the data to understand the effectiveness of your efforts and optimize them based on facts. If you’d like more information on demand generation strategies, contact us here to book a consultation.