Digital Marketing Interview With Brandon Diaz, Marketing Director Brandon Diaz Marketing Director Miami Lakes Food and Wine Festival Learning from…

A Beginner's Guide to Website Design "Flow" When it comes to website design and development, the structure created by designers…

Personalization in Digital Marketing Building long-term relationships with customers are essential for any sustainable business. In this digital age, comparing…

What is Omnichannel Marketing, and Why Do You Need It? Have you ever taken a moment to count the number…

How the internet has affected product pricing strategies When it comes to product pricing models, many factors affect pricing decisions.…

Measuring Customer Experience (CX) As marketers, we strive to create positive relationships and build strong connections with our consumers. This…

Understanding the Digital Marketing Environment Understanding the digital marketing environment components is essential to achieving success when it comes to…

How is B2B and B2C Marketing Different? When it comes to promotional markets, there are two main types; Business to…

Integrated Marketing Campaigns: Traditional and Digital Communication Channel Success This year (2020), we have seen an unprecedented shift in consumer…

The Four Types of Marketing Intermediaries There are many ways for consumers to purchase a product. Unless consumers are purchasing…

My Experience Planning a Social Media Marketing Strategy Over the past few weeks, I have been cultivating a social media…

Theory of Planned Behavior & Purchase Intentions Attitudes, peers, and perceived behavioral control affect how consumers feel about a specific…

How to Build and Foster a Brand Community on Social Media Are you searching for ways to strengthen your brand…

Predicting Consumers Behavioral Intentions- The Theory of Planned Behavior Every consumer has an individualized mindset and decision-making process; however, each…

Facebook Ads: Targeting Methods for Choosing an Audience When it comes to developing an excellent social media advertising strategy, one…

How to Create A Customer Journey Map- And Why They Are Important Last week I introduced you all to customer…

Influencer Marketing: Influence Vs. popularity A common misconception in today's digital age is that influence and popularity are the same…

What is a Customer Journey, and How Is It Used? Over the past couple of weeks, we have discussed digital…

Listen, Learn, & Earn with Social Listening Have you ever been in a situation with a brand where you had…

The importance of Brand Personality Personality traits are common amongst brands as they are humans. Distinct brand personalities provoke consumers…

Brand Voice and Brand Tone – What is it good for? In today's digital realm, the internet is flooded with…

How to Create and Benefit from Customer Personas Hey there! I'm here today to provide you with actionable insights that…

How to Use the Six Principals Of Persuasion In Your Social Media Strategy When it comes to social media, we…

Understanding Market Segmentation What is Market Segmentation Market segmentation is a method used to define and understand your customers and…

Flippin’ Breakfast- A Recipe for Success? For over 60 years, The International House of Pancakes, IHOP, has been known for…

Matecumbe Machinery: Brand Strategy Plan I recently developed a brand strategy management plan for a local company, Matecumbe Machinery. I…

Why Do People Follow and Unfollow Brands on Social Media? Social media platforms have become an excellent resource for marketers…

The Importance of Data Visualization and Tableau When it comes to data, we all know that when presented in the…

Developing A Brand Architecture Strategy To maintain and strengthen the favorability of brand associations, brands need continued marketing reinforcement. To…

How to Store Marketing Data: Flat File or Relational Database? When it comes to marketing analytics, the way in which…

The Importance of BDI and CDI As business owners, we often jump to conclusions when it comes to determining our…

Developing Your Personal Brand on LinkedIn In today’s day and age, personal brand development has changed considerably with the many…

Measuring Brand Equity in Three Steps What does your brand mean to you? For the purposes of this blog, I…

Break-Even Analysis: How to Predict If Your Next Business Venture Will Be Profitable In any business, it goes without saying,…

Building A Strong Brand: The Four Steps of Brand Building To begin the brand-building process, it is essential to consider…

Market Share – A Key to Profitability The concepts of unit market share, revenue market share, market penetration, relative market…

How The Census Can Be Used To Help When Starting A Business For a small business owner, conducting research can…

Your Key to Success: Align Your Brand Elements, Positioning, And Personality Brands serve several functions; brands are an identifier, a…

Branding is more than a name, term, design, or symbol; it is all about creating differences, being unique, and creating an emotional connection with consumers. Your company's brand is its identity, but it is also the emotional connection that consumers associate with your company.

Infographics: Graphic Visual Representations of Information The Seven Common Types of Infographics Infographics are graphic visual representations of information, data,…